72 Hair Intense Moisture Vegan Shampoo, Organic Sulphate and Paraben Free Anti Frizz Treatment, Cruelty Free, 250ml

Less frizz, softer hair, shampoo lathers really well and both shampoo and conditioner feel less “harsh” than off the shelf brands.

My hair has never been so easy to manage. Really shiny and finding I;m needing to wash/straighten it as much. I use this along with the oil. Would highly recommend. It is pricy but you only need to use a tiny amount.

The shampoo and conditioner duo smells great and leaves my hair feeling clean. I have been using it for a while now and overall I am really pleased with the condition that my hair is now in - much smoother and without frizz. When shampooing, I do have to wash my hair twice to get that really clean feel - but that may also be due to the lack of sulphates (which is one of the of the reasons I chose it).

Really happy with results from my first wash today, my hair is softer and silkier and smells delicious. Combed through easily without additional detangler for styling, which I'm pleased with. I'm also glad I read some of the other reviews that said just to use a normal small amount and not to expect loads of lather - I got enough of a light foam going, noticeably less than my old shampoo, which makes sense given the absence of sulphates.EDIT - nearly 1 month of use and my hair is super silky, shiny and smooth, I've stopped using detangler spray altogether! It took a little while for my hair to rebalance, I wash my hair every day so the 'off' day would get quite greasy by the end but a bit of dry shampoo does the trick. I'm using the dry shampoo less and less now as it's getting used to it.

Good product

I am lucky to have very thick hair. If it is going to look good it takes effort and the right handling. It’s now styled in an undercut, asymmetrical, highlighted bob which I love. I have a straightening treatment on my hair as it has a kink in it now and has developed a tendency to be very frizzy. Hence the need for a sulphate free shampoo as recommended by my hairdresser. Sulphates negate the effectiveness of the straightening treatment. This shampoo will be my go to in future. A little goes a long way. I shampoo twice then use conditioner. Usually two or three times a week, leaving my hair smooth, soft and very shiny. The bottle is lasting well. So, worth the price for me. Highly recommended.

Amazing products I have used them for 3yrs as I have the 72 treatment on my hair every 3 /4 months at a salon as my hair is course and thick so takes some maintaining.I can recommend the 72 range as a follow on to the salon treatment it makes it humidity & damp free and gets rid of that frizz!!!

So I bought this as I was getting a keratin treatment, and it's recommended to use this after. I washed my hair a couple of times, and it just got drier and more knotty. My hair had never been like that before, even with the curls and frizz. I got so upset after my last wash as I couldn't even brush it. It's just felt so dry, knotty and damaged.I went back to my normal shampoo and conditioner after speaking to my hairdresser, and it was perfect straight away. I started to think I had ruined my hair after an expensive keratin treatment, but it turned out to be this product. Very disappointed.