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undefinedReview ------ "[The book's] remarkably engaging prose style kept me glued to the page. Fascinating and fun, and I definitely think you should buy it. 5/5" (BBC Focus) "Pricing is a richer subject than you might imagine. The smile that creeps onto your face when a shameless marketing gambit reminds you of something you read in Poundstone's book? Priceless. (Business Week) "Bright analysis of the psychology of pricing … readable and revealing." (Kirkus Reviews) "Switched-on consumers may think that they are wise to the marketing strategies thrown at them, but they should think again. Poundstone is your savvy, witty guide to saving the pound in your purse." (The Times) "All about the hidden psychology of value, it is a truly eye-opening account of how the pricing of products affects how we think of them." (The Big Issue) Review ------ "An instructive and entertaining romp, which will leave you amused, smarter, and wondering about what money and prices really mean." (Daniel Kahneman - Professor Emeritus, Princeton University, and Nobel Laureate in Economics) "A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." (Dan Ariely - Author of Predictably Irrational and James B. Duke Professor of Behavioral Economics at)

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Priceless: The Hidden Psychology Of Value Paperback – 1 Jun 2011

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