E.L.F. Studio Under Eye Concealer & Highlighter - Glow / Fair

e.l.f. Cosmetics was founded by Joseph Shamah and Scott Vincent Borba in June 2004. The duo originally met at a party in 2002; Shamah was a 23-year-old New York University business student. Borba was a 31-year-old Los Angeles beauty-industry veteran, responsible for previously launching brands such as Hard Candy cosmetics. Both were enthusiastic about an inexpensive, high-quality cosmetics line for women, and decided to form a company together. A few days after the party they sat down to brainstorm, and a business plan was created within months. Borba cls the idea originated from seeing women with expensive cars such as BMWs and Mercedes-Benzes buying bargain-price cosmetics at 99-cent stores in Los Angeles. e.l.f.(short for Eyes Lips Face) Cosmetics was officially launched in New York City on June 2004, also with the assistance of Shamah's her Alan. They continue to sell high-quality cosmetics at $1, $3, and $6 price points. On February 3, 2014, TPG Growth bought a majority stake in E.l.f. Cosmetics. Joey Shamah was replaced by Tarang P. Amin, who "has been appointed president, chief executive officer and director of E.l.f. Cosmetics". Product The company started with only 13 makeup products, but has since developed more than 300 products that include bath products, skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, maa, and more. Most items cost $3. The variety of e.l.f. products allows the company to target a demographic with a broad age range, from teenagers to women in their 40s and 50s. The company carries different product lines, which include e.l.f. Studio, e.l.f. Minerals, and e.l.f. Essentials. There used to be e.l.f. Bath & Body, which includes moisturizers, , and fragrances.They have now stopped making those products. e.l.f. Studio - makeup line includes professional makeup for professional makeup artists and consumers. e.l.f. Minerals - consists of makeup made out of natural minerals. e.l.f. Essentials - includes "every-day" makeup supplies at lower prices, in an effort to be affordable. The newer e.l.f Elements line from e.l.f. Essentials also allows customers to customize their own makeup palette.

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• Correct under eye problematic areas such as dark circles and bags easily and effectively! Contains s A & E, chamomile, caffeine and green tea to moisturize, soothe, and tighten the skin around the delicate eye area. Blends in easily and evenly to provide a smooth and natural finish. DIRECTIONS Use the conceal side under the eye area to disguise under eye bags and help reduce the appearance of s, dark circles and puffiness while helping the skin around the eyes look firmer and rejuvenated. The highlight cream gives eyes an instant brightening boost with light reflecting pigments that work like an instant eye lift (can also be used as an eyeshadow base). Dot the formula and blend in under, around and ontop of the eye as needed for a youthful glow. INGREDIENTS Highlight Ingredient: Aqua(Water), Isododecane, Paraffinium Liquidum (Mineral Oil), Caprylic/Capric Triglyceride, Propylene Glycol, Cetyl PEG/PPG 10/Dimethicone, Synthetic Beeswax, Polyglyceryl 4 Isostearate, Cetyl Dimethicone, Sodium Chloride, Green Tea Extract, Caffeine, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone. May Contain: Iron Oxides(CI 77891, CI 77892, CI 77899), Titanium Dioxide (CI 77891) Concealer Ingredients: Aqua(Water), Caprylic/Caprictri Glycerides, Phenyl Trimethicone, Cyclomethicone, Paraffinium Liquidum (Mineral Oil), Sodium Acrylate/Acryldimethyl Taurate Copolymer, Isohexadeane, Polysorbate 80, Behenyl Alcohol, Mica, Dimethicone, Potassium Cetyl Phosphate, Xathan Gum, Chamomile Extract, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone. May Contain: Manganese Violet (CI 77742), Titanium Dioxide (CI 77891).
• Correct under eye problematic areas such as dark circles and bags easily and effectively! Contains s A & E, chamomile, caffeine and green tea to moisturize, soothe, and tighten the skin around the delicate eye area. Blends in easily and evenly to provide a smooth and natural finish. DIRECTIONS • Use the “conceal” side under the eye area to disguise under eye bags and help reduce the appearance of s, dark circles and puffiness while helping the skin around the eyes look firmer and rejuvenated.• The “highlight” cream gives eyes an instant brightening boost with light-reflecting pigments that work like an instant eye lift (can also be used as an eyeshadow base).• Dot the formula and blend in under, around and ontop of the eye as needed for a youthful glow. INGREDIENTS Highlight Ingredient: Aqua(Water), Isododecane, Paraffinium Liquidum (Mineral Oil), Caprylic/Capric Triglyceride, Propylene Glycol, Cetyl PEG/PPG-10/Dimethicone, Synthetic Beeswax, Polyglyceryl-4 Isostearate, Cetyl Dimethicone, Sodium Chloride, Green Tea Extract, Caffeine, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone. May Contain: Iron Oxides(CI 77891, CI 77892, CI 77899), Titanium Dioxide (CI 77891) Concealer Ingredients: Aqua(Water), Caprylic/Caprictri Glycerides, Phenyl Trimethicone, Cyclomethicone, Paraffinium Liquidum (Mineral Oil), Sodium Acrylate/Acryldimethyl Taurate Copolymer, Isohexadeane, Polysorbate 80, Behenyl Alcohol, Mica, Dimethicone, Potassium Cetyl Phosphate, Xathan Gum, Chamomile Extract, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone. May Contain: Manganese Violet (CI 77742), Titanium Dioxide (CI 77891).