The Attention Merchants: The Epic Struggle to Get Inside Our Heads

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Review ------ [An] energetic and original new book * London Review of Books * Illuminating * New York Review of Books * [A] startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention * New Republic * Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows. * Kirkus * The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents. -- Cory Doctorow * BOING BOING * A profoundly important book... Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril. * James Gleick, author of TIME TRAVEL: A HISTORY * I couldn't put this fascinating book down. Gripping from page one with its in, vivid writing, and panoramic sweep, [it] is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it. * Amy Chua, Yale Law Professor and author of BATTLE HYMN OF THE TIGER MOTHER * 'Wu's book ... record[s] the extraordinarily successful attempts by advertisers to occupy more and more of our attention over the past 100 years.' * Ben Tarnoff, The Guardian * [Wu] could hardly have chosen a better time to publish a history of attention-grabbing... He traces a sustained march of marketers further into our lives. * Financial Times * In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention. * Nicholas Carr, author of THE SHALLOWS * 'Wu is much better than most, partly because he is a sceptic, but mainly because he has narrative flair and an eye for the most telling examples.' * The Sunday Times * 'Wu writes about the uglier consequences of our great migration to the web with the d zeal of an ex-millenarian.' * The Times * [Tim Wu] writes books that make a big impact... The Attention Merchants is a sobering and significant book. * John Naughton, The Guardian * Book Description ---------------- A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined