Logos that Last: How to Create Iconic Visual Branding Hardcover – 9 Nov. 2023

I love this book. Intelligently written with stunning examples of the author’s logo & branding design. A great insight into the design process. Highly recommend.

The media could not be loaded. Congratulations to my friend and inspiring mentor, Allan Peters, on the launch of his incredible graphic design logo book, 'LOGOS THAT LAST'! My copy of the book arrived yesterday via Amazon UK. Your creativity and expertise have truly elevated my own design and creative projects. Thank you for being a constant source of motivation and inspiration!. Great stuff the book is awesomely awesome, every bit of it is inspiring.I would also like to give a shoutout to three other amazing influencers, Barnardco, Chrisdo and Made by James. Their unique logo ideas and patterns have played a significant role in my growth as an awesome logo brand identity creator designer.Together, these four incredible individuals have transformed my approach to design, and I'm grateful for the knowledge and inspiration they have shared. Join me in celebrating their exceptional work and talent! #LogoDesign #Influencers #Inspiration"Feel free to modify this message to fit your style and add any relevant hashtags that you think would be appropriate. Good luck with your social media content!

Really enjoyed reading this book. The pagination of left hand page graphical and right hand page text turns an in depth logo mark and branding model into an easy to digest process that can easily add value to anyone’s workflow.There’s a simple honesty and modesty to Alan’s writing and approach that makes top level branding feel achievable whatever your current level of design skill.

The book has proven a worthy asset to my design collection.Very informative and full of useful tips and tricks.Great Read!

I have been following Allan’s work for a while so eagerly pre-ordered this book when I heard it was being released. The cover itself is a piece of art but inside is a comprehensive peek behind the curtain of Peter’s Design Co. In a time where the design community is being bombarded with noise about trends and the ‘next big style’, Allan’s book reminds us that logos should stand the test of time. His simplistic yet powerful and engaging style has inspired me to rethink how I operate my own design studio - thanks Allan 👍🏻

I read this cover to cover in 2 evenings, and even as a designer of 20 years, I came away with some good nuggets of information I can use in future. I did appreciate the personal tone (very similar to Draplins book) which made for easy reading.There isn’t a great deal of variation in styles here, so for straight up inspiration there isn’t much value here - but there is value in understanding the logic and idea behind the creation of each, which could be applied to any style.As another reviewer mentioned though, some of the political and religious commentary was off putting and probably better suited to a memoir.

I was always fascinated by Allan's unique style and work. It's always simple and clean but also tells a story and is visually interesting.The same goes for this book. It's packed with invaluable lessons and great examples. The design, the content and even the printing are top quality.I cannot recommend this book enough for anyone who wants to up their game, learn and be inspired by The GOAT of Logo design.

‘Logos that Last’ by genius designer Allen Peters is one of the most defining books on the subject and importance of logo and visual identity design. It brilliantly covers the process and execution required to create visual branding that stands out and that will stand the test of time. If you’re a designer or a business owner this is a must read!!