PROVOKE Touch of Silver Brightening Shampoo

The instructions on the bottle advise not to use this shampoo every day. But because I have very very dry hair, I wash my hair only every 4-5 days, so I am able to use this every time. I love this shampoo! It really does add a nice touch of silver to my gray hair and takes the mousiness out of it. It also conditions my hair beautifully, so it has body from shampoo to shampoo that I don't get with other products. I also like it because it doesn't stain my hands or my towel like other similar products have done in the past. I will definitely be buying this again.

A-freaking-mazimg.I usually don't write reviews but every platinum blondes needs to know about thisIt's a deep purple & smells like grapes.I used to used shimmering lights but never really liked it.My hair turns brassy (of course) and I was so over my old shampoo I thought screw it, I'll try a new one and I'm so glad I did.With my old shampoo I would put it on my hair dry so it would absorb more and stick. Wash it out my hair felt like straw but looked a little better.With this I got my hair wet first put it in it and waited the five minutes it says on the bottle... Washed it out and peeked at the mirror..... I was astonished. Holy white!I will say for hair that is already light be prepared to have a purple hue if you put on those areas For the full 5, it washes out though. Next time I use it I'll leave it on the ends longer ( that's the brassy part for me) and less on top.It has an amazing lather, a nice smell and my hair didn't feel nearly as dry as with the shimmer lights.I'm attaching a photo of my hair, I didn't brush my hair so excuse the grossness (I just woke up) but wanted to share the amazing color.Basically this is a God sent for me.

I do like the product. I had very few expectations other than cover some or all of the gray. It didn’t cover it all, but it covered some and toned down some. I have long hair and am trying to avoid the look of a gray cap at the top, without regular visits to the stylist. The product achieved that for me.

I had a not so great salon experience and my hair was bleached way more than I wanted it to be. The color was not natura at all and very yellow and brassy. Gave this a try and within three uses the extreme yellow tone has gone and now I have a light ash brownish color that suits my hair way more. I did notice that the color worked right away within the first wash, but by the third wash the results were amazing!

alright, so it does what it says it does. it really does tone your hair, takes away the brassiness and adds a silver sheen to it (as the name suggests).however, my biggest gripe is that it leaves my hair SOOOOO DRYING. I'm pretty sure this is common with most purple shampoos though. but honestly if im trying to tone my hair to get rid brassiness, do i have to sacrifice having soft hair as well? its like, i have to choose between toned hair and soft hair. i cant have both.mind you i have fine dark brown black hair thats ombre into an ash blonde. i like this stuff because it does what it claims and its not misleading.good product overall though, i like it, but probably wont be repurchasing because i cant stand dry hair. oh, and it smells like detergent too. not bad but it may be unpleasant to some.

This item is not fragrance free.

I just pour this stuff all over my head, lather it up and leave it on for a couple minutes and it really has neutralized the yellow in my hair so well. I'm not usually impressed with purple shampoos (in my modest price range) so I was really pleased with the way this made my hair feel afterward as well as the improvement in tone. Before this I've used shimmering lights and I absolutely hated the way my hair would feel after (just dirty???) and this doesn't feel like that at all. It's a little small but I think it'll last long enough given its size, I'd still give five stars!

Excellent for use as a toner. Slather on with a touch of water and rub in good, cover with shower cap. Fortunately, my blonde hair does not turn purple from leaving this on for over an hour. It just takes any brassy or yellow tones out and leaves my bleached hair a natural blondish-white. Definitely worth a try if you have dyed your hair blonde and it came out yellow. If you leave this on and DO get some purple tones in your hair even after rinsing, don't worry, the purple will fade after a couple washes. I don't recommend this as a shampoo, though. It's a bit drying. If you are looking for a purple shampoo (not a toner) there are better ones out there.