The Jessica Simpson Collection was founded in 2006 as a fashion clothing line dedicated for women and juniors. The brand had much success that it evolved from just a shoe collection to clothing, accessories, jewelry, fragrances, swimwear and much more. In 2010, the Jessica Simpson collection carried through 650 department stores all through the United States. According to New York magazine, Simpson had said "When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style." The Jessica Simpson swimwear collection can be described as sexy but sweet bikinis. The Swimwear collection ranges from halter tops to hipster bottoms.
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