• Good to Great.

The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice The findings include Level 5 Leaders The research team was shocked to discover the type of leadership required to achieve greatness The Hedgehog Concept Simplicity within the Three Circles To go from good to great requires transcending the curse of competence A Culture of Discipline When you combine a culture of discipline with an ethic of entrepreneurship you get the magical alchemy of great results Technology Accelerators Good to great companies think differently about the role of technology The Flywheel and the Doom Loop Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap Publishers Weekly In what Collins terms a prequel to the bestseller Built to Last he wrote with Jerry Porras this worthwhile effort explores the way good organizations can be turned into ones that produce great sustained results To find the keys to greatness Collins s 21 person research team at his management research firm read and coded 6 000 articles generated more than 2 000 pages of interview transcripts and created 384 megabytes of computer data in a five year project That Collins is able to distill the findings into a cogent well argued and instructive guide is a testament to his writing skills After establishing a definition of a good to great transition that involves a 10 year fallow period followed by 15 years of increased profits Collins s crew combed through every company that has made the Fortune 500 approximately 1 400 and found 11 that met their criteria including Walgreens Kimberly Clark and Circuit City At the heart of the findings about these companies stellar successes is what Collins calls the Hedgehog Concept a product or service that leads a company to outshine all worldwide competitors that drives a company s economic engine and that a com